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Copenhagen for A&W and Audi

A behind-the-scenes glimpse into one of my favorite assignments of 2022
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Dear friends,

Here we go again, and I hope it’s not too late to say: Happy New Year to you; I truly hope you had a blast and some quiet time with family and friends. Maybe you even had time to relax and reflect on the passing year. At best, you had enough time to devise plans for the fresh new year.

One of my promises to you from last year that I want to keep, starting now, was to provide you with much more in-depth insights into my process. Here are the first results of a few hours of GoPro material and late-night editing.

In November, A&W Magazine assigned me to follow Audi Head of Design Marc Lichte on a trip to Copenhagen. The city is one of Marc´s favorites, and he invited us to follow him to the places he cherishes the most. The result is a 12-page reportage in A&W magazine, hitting the newsstands tomorrow. Get yourself a copy if you can (and live in Germany).

I hope you enjoy the 7:16min review of this beautiful city and the great time we had there, thanks to the team. As always, let me know in the comments or via email if you liked this piece or have any comments or questions.

See you next week!

Ramon

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Notes from the Lab by Ramon Haindl
Notes from the Lab by Ramon Haindl
Authors
Ramon Haindl